“I don’t believe that young buyers don’t care about owning a car,” says John McFarland, GM’s 31-year-old manager of global strategic marketing. “We just think nobody truly understands them yet.”
Wow, what an attitude. People don't "truly understand cars" yet? — you get inside, you drive, you get off. That's it. In Brazil it's even worse, with the mantra "brazilians are in love with their cars" being repeated to justify buying cars that cost 3x the price in the US.
As mentioned before, we want a simple, good sounding design. For the past twenty years or so I've been writing up single stage “Zen” amplifiers and other simple designs, and we are going to channel some of those to get what we want. Here is the very simplified circuit:
I like to think (and
the sooner the better!)
of a cybernetic meadow
where mammals and computers
live together in mutually
programming harmony
like pure water
touching clear sky.I like to think
(right now, please!)
of a cybernetic forest
filled with pines and electronics
where deer stroll peacefully
past computers
as if they were flowers
with spinning blossoms.I like to think
(it has to be!)
of a cybernetic ecology
where we are free of our labors
and joined back to nature,
returned to our mammal
brothers and sisters,
and all watched over
by machines of loving grace.
Amazing that this was written in 1967. I'm watching the documentary of the same name, and at least the first part is really interesting: http://archive.org/details/AdamCurtis-AllWatchedOverByMachinesOfLovingGrace/
Don’t forget your internet is faster, caches are warmer, screens are brighter and queries are quicker. Slow down your network, empty your cache, buy an old device and fake your data.
Nice article discussing strategies to test the product as it is perceived by the customer.
As for Gilberto, he could read a newspaper and sound good! I’ll give that one five stars.
